HUUDA

Supercell · Brawl Stars

Kenji

From first sketch
to final frame.

An end-to-end vertical marketing cinematic developed by HUUDA — from visual concept and 3D production to animation, render and final delivery.

Watch the final film
Character cinematicVertical campaign assetRendered · Not ingame

01 — The assignment

One idea.
One pipeline.
One final film.

The goal was to create a complete character-led marketing asset for Kenji — conceived, built and finished as one visual production.

HUUDA carried the project from the initial design language to the final rendered piece. The result is a campaign cinematic, not gameplay footage and not an ingame implementation.

Client
Supercell
Universe
Brawl Stars
Deliverable
Vertical marketing cinematic
Scope
Concept to final render

02 — Story & pre-production

The film starts
on paper.

Story beats, framing and color were solved before expensive 3D production began. The color script established the journey from a cool, quiet opening into the warm energy of Kenji's action.

Color script showing the complete sequence of the Kenji cinematic from opening setup through action and final sushi reveal
Color scriptSequence · Lighting arc · Final reveal
Animatic

Timing before polish.

The animatic locked shot order, performance beats and edit rhythm. It gave every department one shared target before the sequence moved into final asset production and animation.

03 — Visual development

Every prop has
a role to play.

The visual language expanded from the hero into a full cast of food, tools and environmental details. Concepts defined how each asset should look, move and read before modeling began.

Kenji concept development sheet with silhouette, costume, mask, weapon and action explorations
Character concept explorationSilhouette · Costume · Weapon language
Concept sheet defining the shape and construction of the stylized crab prop
Crab design
Concept sheet exploring the stylized fish from multiple views
Fish design
Detailed concept sheet defining the final sushi platter and its ingredients
Hero platter

04 — Building the world

Design becomes
a production system.

Props were developed as one family: compact silhouettes, controlled materials and saturated accents that all belong to Kenji's world. The boards below are selected assets from that production pass.

  1. 01

    Visual direction

    We began by finding a strong visual idea for Kenji: a new silhouette, an expressive weapon language and a readable palette that could carry the whole film.

  2. 02

    3D production

    The world was built as a coherent kit of stylized assets. Shape, material and color decisions were designed to read instantly inside a fast vertical edit.

  3. 03

    Motion & camera

    Performance, action beats and camera rhythm turned the design into a short-form character moment made for a marketing format — not an ingame asset.

  4. 04

    Final image

    Lighting, rendering, compositing and sound brought every layer together into the final vertical cinematic delivered for the campaign.

3D production board showing the lucky cat timer, bonsai and crab props created for the Kenji cinematic
01Set dressing
3D production board showing kitchen tools, pans and bottles created for the Kenji cinematic
02Kitchen language
3D production board showing the stylized fish asset and cut pieces created for the Kenji cinematic
03Action props
3D production board showing ramen, sushi and food props created for the Kenji cinematic
04Food system
Look development

From approved concepts to production-ready forms, materials and set pieces.

Look development render of the stylized rice pot
Material study
Look development render of the stylized crab
Character prop
Look development render of the restaurant table and chairs
Environment kit
Look development render of the restaurant counter
Set construction

05 — Motion to finish

Directed for
the vertical frame.

Action, camera, lighting and compositing were developed together so the character beat lands immediately — with enough graphic clarity for a small screen and enough finish for a hero campaign asset.

  • Animation
  • Camera
  • Lighting
  • Rendering
  • Compositing

06 — Final delivery

The final
cinematic.

34 seconds · Vertical format
Press play with sound

Final rendered marketing asset · No ingame footage

The complete delivery

From a blank page
to a finished story.

This project reflects how HUUDA can own an art-led marketing production end to end: create the visual direction, build the assets, direct the movement and deliver the final rendered film.

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